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After Eight
The best questions are asked After Eight.
My role: Strategy
Campaign Process
The Big Idea
Questions After Eight
The Team
Nikeita MacMaster-McKillop, Caitlin Mahut, Justin Steen, Jessie Cheung, Emily Thibault
My Role
Strategy
The Problem
People's schedules are packed. They come home, cook, clean, scroll their phones, power on the PS5, do the kids night routines–life always keeps them busy. This has been detrimental to our relationships.
Key Insights
This target typically purchases After Eight for special occasions–stocking stuffers, dinner parties, coffee table 'decoration'. Catching them at their most sentient means we can cancel societies ever-growing 'noise' problem, even just for a moment, and lead them to conversations they didn't know they desired.
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