top of page
KOHO Financial
Save for the stuff you really want.
My role: Strategy
Campaign Process
The Big Idea
Save for the stuff you really want
The Team
Nikeita MacMaster-McKillop, Jackson Greenwood and Alex Schulze
My Role
Strategy
The Problem
Now more than ever, young Canadians are feeling their wallets pinched in a world of inflation. As a result, they are hesitant to share their financial situations or purchases–especially if it’s something quirky or deemed not important.
Key Insights
This target (aged 20-35) now finds themselves making routine financial decisions, and planning for longer-term goals, but being faced with economic strains means they believe their money has no 'value'.
bottom of page